
- MARCH 15, 2011
Hint: Lose the whole ’60s thing.
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By WILLIAM MCGURN
- Just before the package of labor reforms favored by Gov. Scott Walker made it through the Wisconsin legislature, students demonstrating inside the Capitol mobilized to show their resistance. On the floor of the rotunda, they linked their bodies to offer a little protest art for the photographers: a human peace sign.
That’s what the president of the AFL-CIO, Richard Trumka, meant when he told an audience last Thursday at the National Press Club, “Thank you, Scott Walker. We should have invited him here today to receive the Mobilizer of the Year Award.”
Certainly the Badger Revolution has provoked protests on a level few anticipated. It’s true too that many Americans are not yet sold on the need to roll back collective bargaining, even for public employees. Whether Wisconsin represents the emergence of a broad-based, national campaign against reform-minded Republican leaders, however, depends on something far less clear: the ability of the protest movement to reach beyond its own echo chamber to the nonunion middle class.
Student demonstrators at the State Capitol in Madison, March 10.
Saul Alinsky, the father of community organizing, would have relished the challenge. In the last chapter of his classic “Rules for Radicals,” he put it this way. “Tactics must begin with the experience of the middle class, accepting their aversion to rudeness, vulgarity, and conflict. Start them easy, don’t scare them off.” The aim was to make the other guy look heavy-handed, and thus gain sympathy for your side.
In that spirit, here’s an updated list of 10 rules for Wisconsin protesters:
1) No more Jesse Jackson . This man is a national symbol of agitation for agitation’s sake, and he suggests to people who have not yet made up their minds that the protesters may be more radical than they claim.
2) Ditto for Michael Moore, Susan Sarandon and Tony Shaloub. Outsiders like these may excite the crowds, but they’ll alienate people you need.
3) Lose the peace signs. It suggests a hankering for the anti-middle class 1960s, rather than a 21st-century struggle for a middle-class standard of living.
4) Put out more flags. Many of the farmers who drove past the Wisconsin Capitol on Saturday featured American flags. It wouldn’t hurt to add a few verses of “God Bless America”—which demonstrators sang to good effect during last month’s protest in Michigan’s capital.
5) Respect the law. The broken doors and windows that resulted when protesters overwhelmed police trying to keep mobs out and allow legislators in did not help. By contrast, Gov. Walker was noticeably restrained in his use of force (perhaps because he feared the police, themselves members of a public-employees union, wouldn’t obey him).
If you absolutely have to have people carted off by the cops, make sure they are moms and grandmoms—not bearded University of Wisconsin grad students.
6) If you are teachers, don’t call in sick as a group so you can all protest. It suggests a certain insincerity about putting students first, especially when classes are cancelled.
7) No more Hitler mustaches on Gov. Walker. Not because is it unfair, but because Hitler analogies are tired. Ridicule would be far more effective.
8) Make local workers your public face: real teachers, real cops, real firemen. Even unpolished, they make a much more sympathetic case than the professional union leaders.
9) Don’t call for grand actions likely only to end up confirming your weakness. Instead of going after all GOP state senators—a losing proposition—better to target one and make an example of him. The guy whose own wife signed a petition for his recall would be a good candidate.
10) Show some sympathy for the taxpayers. Show them you know they are paying your salaries—and that you know they are hurting.
Rallying those who share your outlook is easy. But Alinsky succeeded in neighborhoods such as Back of the Yards, Chicago in good part because of his ability to work with people and institutions with whom he had little in common. Accordingly, the first thing he often told would-be organizers was to get a haircut and a decent suit.
In “Rules for Radicals,” Alinsky urged his successors to “return to the suburban scene of your middle class with its PTAs to League of Women Voters, consumer groups, churches, and clubs” and find “common ground.” Especially for protesters hoping to come back from a resounding political defeat in Wisconsin, that’s still good advice.
In fact, there’s already one group following it—taking to the streets, demanding radical change, and upending the political status quo.
It’s called the tea party.
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